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Davis is bullfrogpowered™

Branding and graphic design firm chooses green,
emissions-free electricity

Toronto, June 15, 2007 — Bullfrog Power™, a leading Canadian provider of 100 per cent green electricity, today announced that Davis, a branding and graphic design studio with a specialty in consumer packaging, has joined the growing list of Canadian businesses and organizations that have become bullfrogpowered by agreeing to purchase clean, renewable power for its head office in Toronto.

Bullfrog Power provides homes and businesses in Alberta and Ontario with an easy way to go green and help create a cleaner, healthier environment for future generations. All of Bullfrog’s power comes from clean, renewable sources such as wind power and low-impact water power that displace polluting and carbon-intensive sources such as coal. Bullfrog sources power exclusively from generators that have received Environment Canada’s Environmental ChoiceM Program EcoLogoM certification.

Bullfrogpowering its office is one of a number of environmental initiatives that Davis has implemented. The company also carries out its own recycling program and uses digital file preparation and transmission to reduce shipping needs. Davis prints all of its corporate materials using waterless printing on paper with a high percentage of post-consumer content and offers these options to its clients as well. The studio is considering several other options to further reduce its ecological footprint, such as recycling obsolete computer hardware, converting to a more energy efficient version of fluorescent lighting and using couriers that operate hybrid vehicles.

“As part of our commitment to quality and continuous improvement, modifying our energy source is a logical next step,” said Aubrey Ferguson, President, Davis. “How could we believe that we are working toward excellence in everything we do and not take positive action in this important area?”

“We are happy to add Davis to the list of bullfrogpowered organizations,” said Tom Heintzman, President, Bullfrog Power. “There are excellent opportunities within the packaging industry to conserve both energy and raw materials and these extend even to design. It’s great to see Davis set an example in this area.”

About Bullfrog Power
Bullfrog Power is a leading provider of 100 per cent green electricity. Founded in 2005, Bullfrog provides homes and businesses in Alberta and Ontario with an easy way to go green and help create a cleaner, healthier environment for future generations. All of Bullfrog’s power comes from clean, renewable sources like wind power and low-impact water power that displace polluting and carbon-intensive sources like coal. Bullfrog sources power exclusively from generators that have received Environment Canada’s Environmental ChoiceM Program EcoLogoM certification. Thousands of Canadian homeowners and hundreds of businesses have made the decision to become “bullfrogpowered” and support the generation of clean, renewable power. www.bullfrogpower.com

About Davis
As a leading North American agency with over 35 years of experience in branding, design and marketing services, Davis provides personalized service to market-leading clients across North America. Clients’ needs are addressed with an array of marketing strategy and planning, new product development, brand identity, packaging design, point-of-sale materials and customized marketing services. Clients include Cadbury Adams, Ford Motor Company, Kraft, Unilever, Energizer, Elmer's and Avery Dennison to name a few. www.davisdesign.ca

Contact Us

Bullfrog Power    
Paula Switzer
Director, Marketing Communications
Bullfrog Power
Tel: 416.360.3464 x218
Mobile: 416.710.1000 paula.switzer@bullfrogpower.com
Rob McEwan
Senior Consultant
Veritas Communications
Tel: 416.482.2248
Mobile: 416.318.1936
mcewan@veritascanada.com
   
Davis    
Aubrey Ferguson
President, Davis
Tel: 905.281.4900
aferguson@davisdesign.ca
   
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