BASF Canada reduces its carbon footprint with Bullfrog Power’s green electricity

BASF Canada reduces its carbon footprint with Bullfrog Power’s green electricity

Thursday March 15, 2018

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Joint News Release

MISSISSAUGA, ON and TORONTO, ON, March 15, 2018 – BASF and Bullfrog Power, Canada’s leading green energy provider, have formed a new environmental partnership that will see BASF choose green electricity for its Canadian corporate headquarters, as well its production facilities in Windsor, Cornwall and Etobicoke (ON), Blackie and Nisku (AB), Saint Leonard (QC), and Saskatoon (SK).

BASF’s renewable energy commitment will reduce its CO2 emissions footprint by approximately 1,520 tonnes on an annual basis. This amount of carbon dioxide is equivalent to taking nearly 325 cars off the road for a year.

“Through the partnership with Bullfrog Power, BASF is reducing its environmental impact and supporting an innovative approach to growing Canada’s renewable energy industry,” said Marcelo Lu, President of BASF Canada. “BASF wants to contribute to a world that provides a viable future with enhanced quality of life for everyone. Partnering with Bullfrog Power means BASF is helping to support community renewable energy projects across Canada.”

The agreement with Bullfrog Power ensures that 100 per cent renewable electricity is put onto the grid to match the amount of conventional electricity being used at BASF’s Canadian corporate headquarters and its bullfrogpowered production facilities. Across Canada, Bullfrog’s green electricity comes from a blend of wind and low-impact hydro power sourced from new Canadian renewable energy facilities.

“BASF’s partnership signifies that manufacturers in the supply chain increasingly see energy as a key input when making their products more sustainable,” said Ron Seftel, CEO, Bullfrog Power. “As a global leader and major chemistry company in Canada, BASF is taking a proactive approach to addressing climate change by proactively committing to renewable electricity at its Canadian sites.”

By means of the green energy commitments of bullfrogpowered homes and businesses across Canada, including BASF, Bullfrog Power is able to provide critical financing to support the development of new, community-based green energy projects from coast to coast.

Bullfrog Power has supported more than 130 community projects across Canada, including:

About BASF
BASF Canada, headquartered in Mississauga, Ontario, has approximately 700 employees at 11 production facilities and offices located across Canada. BASF Canada is a subsidiary of BASF SE, and an affiliate of BASF Corporation. To find out more about BASF’s activities in Canada, visit or follow us on twitter

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 18,200 employees in North America, and had sales of $17.9 billion in 2017. For more information about BASF’s North American operations, visit

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The more than 115,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of €64.5 billion in 2017. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at

About Bullfrog Power
Bullfrog Power, Canada’s leading green energy provider, offers renewable energy solutions that enable individuals and businesses to reduce their environmental impact, support the development of green energy projects in Canada and help create a cleaner, healthier world. As a Certified B Corporation, Bullfrog Power meets higher standards of social and environmental performance, transparency, and accountability. Thousands of individuals and businesses in Canada are doing their part to address climate change and air pollution by choosing green energy with Bullfrog Power. Sign up easily, quickly and affordably at Join the bullfrogpowered community online on Facebook (, Instagram (@bullfrogpower) and Twitter (@bullfrogpower).

Media Inquiries:

Jimena Lock
BASF Canada
Tel.: (289) 360-6036

Jon McKay
Bullfrog Power
Tel.: (416) 360-3464 ext. 239