April 21, 2026
Across Canada, people are rethinking what climate action looks like at home. It might start with a small habit change or a big home improvement — but at the heart of it is the same question: What can I do to help?
The urgency is real. Burning fossil fuels—coal, oil, and gas—remains the single largest driver of climate change. A recent review, published in the peer-reviewed journal Oxford Open Climate Change, highlights that fossil fuels account for 90% of human-caused carbon dioxide emissions. The consequences are already here: warming temperatures, acidifying oceans, and intensifying climate disasters.
The good news is that a path to net zero is both technically feasible and economically viable. IRENA’s latest outlook shows that building this future will rely on renewable energy, electrification, energy efficiency, and clean fuels like green hydrogen. Getting there will require stronger commitment, supportive policies, investment at scale, and faster project development.
That’s where we come in. Demand from our community of thousands of businesses and individuals plays an important role in bringing new renewable energy projects online. In 2020, that collective demand helped secure an agreement with a renewable energy developer: if they built a solar farm, we would purchase the renewable energy it produced. By 2021, the Burdett and Yellow Lake solar farms were built and generating clean electricity for our community.
More recently, we entered into another financial agreement with a developer to build the Rattlesnake Ridge Wind Farm (March 2022). Bullfrog offtakes 30,000 MWh per year, or enough green electricity to bullfrogpower about 3,800 homes.
Everyone’s climate journey starts somewhere. For members of the Bullfrog Power community, it begins with a personal decision to support renewable energy. We sat down with three of our newest customers to learn what inspired them to take that step.
Lynne’s story: making every choice count
Lynne retired in 2021 and immediately began thinking more seriously about climate change and what action she could take. “I’ve taken Western’s Connecting for Climate Change Course, improved my home’s insulation, and I’m planning to switch to a heat pump and EV when the time comes.”
Her path to Bullfrog Power came through a friend who had been a customer for years. The nudge was subtle, but it stuck. “I had no idea,” she admits, “but here I am, doing my little bit for the planet.” What she sees as her “little bit” is part of a much larger shift— like raindrops feeding a river. Across Canada, people like Lynne are making the same choice, and together, those decisions are adding up to something far greater than any one household.
David’s story: scaling solutions for the future
For David, supporting renewable energy is both a personal commitment and a calculated bet on the future. “I wanted to put some of my money behind a mitigation system. Me signing up and talking it up with others helps scale renewable natural gas”.
That instinct to tell others about his choice reflects something deeper: David understands that individual choices, multiplied across thousands of households, can make real change. He’s also putting that thinking to work at home, searching how to make ground source heat pumps (GSHP) more economical and planning to install one himself. “In my financial calculation, renewable natural gas is the better comparison to GSHP than what I pay for fossil gas,” he explains.
His story highlights another benefit of Bullfrog Power: supporting renewable energy isn’t just symbolic—it directly contributes to the growth and accessibility of cleaner energy solutions across Canada.
Ken’s story: supporting renewable energy where it works best
For Ken, supporting renewable energy began with curiosity. “I was listening to a podcast about how solar panels have become much more affordable,” he explains. “My wife and I wanted to support the shift toward solar and wind energy – we just weren’t sure how.”
Their home, however, had other plans. “Our house isn’t ideal for solar,” Ken says. “Three massive trees shade most of it, and with the Niagara Escarpment across the street, we get very little sunlight. I often joke about how dark our house always is.”
But the obstacle didn’t dampen the motivation—it redirected it. A memory surfaced of Bullfrog Power, maybe spotted on a lawn sign years ago. “We decided to sign up so the organization could purchase more wind and solar on our behalf.”
For Ken, it was a logical choice. “It probably makes more sense for a larger organization to build big setups in optimal locations rather than individuals trying to do it on their own in less-than-ideal spots.”
How Bullfrog Power works for residential customers
The simplest thing you can do — and one of the most powerful–
Signing up with Bullfrog Power is simple. Residential customers can choose to match all their electricity or natural gas use with renewable energy. Commercial customers can also choose to match their full Scope 1 or 2 footprint, or work with our team to best address their emissions. We’ll then put renewable energy onto the system on their behalf. This doesn’t just displace your own energy use—it creates demand for more renewable energy on the grid.
In addition to choosing renewable energy, your support will also help fund community-based renewable projects like solar panels on schools and in Indigenous communities. Part of your green electricity purchase will go towards new projects that are as good for communities as they are for the climate.
Turning customer choices into real-world impact
There’s power in numbers. As our community grows, so does our collective purchase power, sending a market signal that renewable electricity is valued, and there’s a willingness to pay for it. This can incentivize utilities and developers to invest more in renewable generation.
Choosing renewable energy is, in that sense, no different from any other conscious purchasing decision. It’s choosing to pay a little more for something better. For yourself, and for what comes after you.
The power of what you pay for
Lynne, David, and Ken are part of a growing community of Canadians making a difference. Each household and business that chooses renewable energy helps reduce greenhouse gas emissions and supports the transition to a cleaner, more sustainable energy system.
Join thousands of other Canadians in choosing renewable energy and support a movement that’s powering Canada’s clean energy future.